Episode 06: Automotive Industry Dealership Solution Trends

From Arc 2: Automotive Cloud: How Salesforce Is Revolutionizing an Industry

August 22, 2023 | 9 minutes

For the last episode in this arc, Stephen and Peter cover industry trends and give a quick recap of our “Automotive Cloud: How Salesforce Is Revolutionizing an Industry,” series. They discuss current and upcoming trends for automotive sales and service, as well as how technology is being used to address them; and what customers are expecting due to technological advances like AI.

Key takeaways

• Salesforce Automotive Cloud handles dealership pain points in 3 key ways: data and information interconnectivity, scalability, and accessibility — which can address and alleviate major issues associated with siloed information
• Understanding automotive pain points is important for correctly putting a solution into use and managing change
• Margins are shrinking; solutions to locate revenue opportunities and improve data mining will become more common and continue to improve with AI
• Solutions for hands free lead or opportunity generation (for things like drive through inventory management and equity mining) are on the rise
• Dealership groups are getting bigger, which puts a larger emphasis on investing in differentiators for both sales and service (e.g., loyalty programs, enhancements, personalized marketing, and options for booking appointment or communication)

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Highlights & Timestamps

00:00 | Introduction
00:37 | Arc 2 Recap: Episodes 04 and 05
3:10 | Stephen’s comment on alleviating industry pains
3:53 | Trends seen in recent times and how does this effect sales in the auto industry
6:15 | Longer term trends in service for dealer groups
7:53 | Conclusion

Speakers

Host

Stephen Sugumar, Manager, Solutions Consulting at Diabsolut
Stephen has delved into many roles over the years, from development, professional services into his current role as Manager of Solutions Consulting today. Leveraging his technical expertise and solutioning adaptability to find a path forward within all his engagements while guiding his team in similar fashion. He is an expert in processes and best practices—leveraging insight from industries such as Energy & Utilities, Healthcare, Home Services, Telecom, Manufacturing, and High Tech—to support Diabsolut’s customers in their evaluation and selection of Service solutions.  

Main Speaker

Peter McMullan, Solutions Consultant at Diabsolut 
As a seasoned member of the Pre-Sales team, Peter brings an expertise in service management, focusing on field service and improving operations within service organizations. His background in engineering gives him a fresh, solution-driven perspective that he leverages to analyze problems. Peter proves himself to be a trusted advisor to Diabsolut and customers through his understanding of business analysis, process improvement, development, and configuration in designing and demonstrating tailored solutions.

Other Episodes in This Arc

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