ON-DEMAND WEBINAR
Beyond the Pilot: Building AI You Can Trust in Professional Services
Published on June 22, 2026
Plenty of organizations are running AI pilots. Far fewer have agents they trust with real work. In this on-demand executive conversation, Certinia’s Raju Malhotra and Diabsolut’s John Pettifor discuss what makes AI agents safe, scalable, and worth the investment, and how professional services organizations can move from basic pilots to industry-specialized workflows using Salesforce Agentforce and Certinia Veda.
What you’ll learn
- Taking Agentforce further. How to shift from a general AI footprint to industry-specialized autonomous operations built on the business data you already have.
- Trust as the benchmark. How defined operational guardrails keep autonomous workflows aligned with executive standards.
- Measuring production success. The structured data models and governance choices that shape an enterprise AI rollout.
- Where Veda fits. How Certinia Veda works with Agentforce to support services-specific AI.
ABOUT THE SESSION
From AI pilots to trusted, industry-specific workflows
Everyone is talking about AI agents. Far less attention goes to what makes them safe enough to put into production. For services organizations, that means agents grounded in real business data and operating inside rules leadership has signed off on.
- Industry specialization: Why services-specific workflows deliver more than a general AI layer.
- Operational guardrails: Setting the boundaries autonomous agents work within.
- Data and governance: The foundations that decide whether a rollout holds up at enterprise scale.
An executive view from product and delivery
Raju brings the product perspective from Certinia, where he leads product and technology. John brings the delivery perspective from Diabsolut’s work putting Agentforce into production for clients. Together they cover the strategic shift from AI experiments to workflows that leaders are comfortable letting run.
Trust is what moves AI out of the pilot stage.
SPEAKERS
Meet the expert panelists
Raju Malhotra
Chief Product and Technology Officer, Certinia
Raju leads product and technology strategy at Certinia, including the company’s AI direction for professional services. He shapes the product vision, guides the technology roadmap, and focuses on delivering an exceptional experience for more than two million users across 1,450+ enterprises.
John Pettifor
SVP of Innovation, Diabsolut
John leads Diabsolut’s AI and Data practice and the company’s move toward becoming an agentic enterprise. Before joining Diabsolut, he led the Agentforce and Data Cloud Customer Success teams at Salesforce.
Frequently asked questions
It’s a recorded 43-minute session with speakers from Salesforce and Diabsolut, available to watch any time.
Executives and operations leaders at professional services organizations using, or planning to use, Salesforce and Certinia, especially those with AI pilots they want to scale.
You’ll get immediate access to the full recording.
Veda is Certinia’s AI framework for professional services. The session covers how it works alongside Salesforce Agentforce to support industry-specific workflows.