Education

Western English Language Center

Improving the grade of Western University’s international recruitment process.

Group of university students sitting on the grass, smiling as they look at a laptop together, with the Western University logo in the corner.

Higher Education| London, Ontario | B2C | 12,000+ employees

Key Improvements

Application processing time reduced to under ten business days.

Increased processing capacity without needing additional staff.

Future projects planned for Student Risk Assessment and Cohort Modeling to further improve student, faculty, and staff experiences.

Quotation mark

“Diabsolut with Salesforce was the winner because they listened to our business needs and trusted that we knew our processes well enough to engineer the right solution. More than just providing answers, they shared the knowledge and training we needed to use the tools effectively, and we built everything together like a true team.”

Associate Director of Enrolment and Information SystemsWestern University

The Challenge

Western University prides themselves in their diversity so it’s essential that their students feel at home. When the volume of international traffic to the WELC website was not reflected in the number of applications they were receiving, they sought to find a solution to improve the student experience.

Pain Points

  • High international traffic to the WELC website not converting to applications.
  • Inability to identify aspects of the application process that were deterring students.
  • Legacy system problems, including:
    • Online applications exported to PDF files, causing inefficiencies.
    • Application tracking prone to human error and missed updates.
    • Lack of synchronization with other offices, like the Registrar Office.

Requirements

  • Identify and address international restriction guidelines.
  • Improve the application process.
  • Enhance the overall student experience.
  • Replace the legacy system with an efficient CRM solution.

The Solution

Diabsolut implemented a customized Salesforce solution for the University of Western Ontario, leveraging Salesforce Communities and Lightning Components to automate and streamline the application process. This solution replaced the legacy system with an intuitive and efficient digital platform, enhancing both student and staff experiences.

Products Implemented

Salesforce Experience Cloud logo featuring the blue Salesforce cloud icon next to the word “experience cloud” in gray text.
Salesforce Education Cloud logo featuring the blue Salesforce cloud icon next to the word “education cloud” in gray text.

Additional Integrations

Hubspot logo

The Results

WELC has modernized its enrollment operations with streamlined processes and a clear view of the enrollment funnel, setting the stage for continued enhancements. With Diabsolut’s ongoing support—including upcoming projects like Student Risk Assessment and Cohort Modeling—the institution is improving the experience for students, faculty, and staff while building a strong foundation for growth.

Key Results

  • Faster application processing and decision-making
  • Stronger electronic communication across stakeholders
  • Modernized agent account management
  • Streamlined billing and contract workflows
  • Seamless collaboration through a global cloud infrastructure
  • Reduced manual effort and higher accuracy with digital record-keeping and automation
  • Customized tools, digital application storage, and a better experience powered by Salesforce Communities and Lightning Components

Ready to transform your enrollment and admissions experience?