Education
Key Improvements
Successful transition from manual processes to an automated, centralized CRM system.
Significant time and cost savings, with improved accuracy and user experience.
Enhanced recruitment and alumni engagement, leading to increased enrollment and support.
In our objective to optimize our work and build towards a mandate of data-driven decision-making, Diabsolut supported us in implementing Salesforce CRM and integrating it with our digital properties, including Salesforce Marketing Cloud and Marketing Cloud Account Engagement. As a result, we can now deliver a seamless, personalized experience to our stakeholders while automating in-market campaigns.
Olena Shklar
Manager, Domestic Recruitment and Entry Advising
The Challenge
Toronto based George Brown College welcomes students from across the Greater Toronto Area, the country, and the world to develop the skills and gain the experience needed to succeed in the workplace.
With their focus on preparing students for a world of constant change, they found their own recruitment, admissions, and alumni engagement teams could use a change of their own—and needed help switching from the manual processes they relied on to an automated solution that would increase their efficiency.
Pain Points
- Reliance on manual entry and numerous Excel spreadsheets for processes.
- No CRM or centralized database for lead follow-up, applicant conversion, and alumni engagement.
- Existing implementations of Marketing Cloud and Marketing Cloud Account Engagement were underperforming.
Requirements
- Implementation of a centralized CRM database.
- Automation of manual processes to increase efficiency and reduce errors.
- Integration of various systems to capture, track, and store data effectively.
- Optimization and customization of tools to meet team-specific needs.
The Solution
To address their manual processes and lack of a centralized database, George Brown College implemented a solution featuring Salesforce CRM, Marketing Cloud, Marketing Cloud Account Engagement, and custom integrations. Partnering with Diabsolut, they focused on automating processes, optimizing data management, and enhancing the efficiency of recruitment, admissions, and alumni engagement teams, providing modern, scalable tools for current and future needs.
Products Implemented
Additional Integrations
The Results
George Brown College partnered with Diabsolut to modernize recruitment, admissions, and alumni engagement with Salesforce CRM and Marketing Cloud integration. By replacing manual processes with automation and centralized data, the college achieved higher enrollment, faster workflows, and a streamlined student experience—all while reducing costs and eliminating inefficiencies.
Quick Outcomes:
- Higher enrollment from targeted recruitment
- Automated workflows = major time and cost savings
- Alumni support workload drastically reduced
- Unified, modern student experience