Certinia
Key Improvements
JAPONESQUE revamped their sales management with Certinia, and custom development, seamlessly integrating Make Up Eraser’s data and processes.
With automated data flow and reduced manual processing, JAPONESQUE improved accuracy and efficiency, cutting error rates and processing times.
The new system supports unified B2B and B2C sales, setting the stage for further expansion and 3PL integration to enhance shipping efficiency.
The Challenge
After acquiring the ecofriendly brand MakeUp Eraser (MUE), an internationally recognized company in its own right, JAPONESQUE was seeking guidance when it came to updating and integrating MUE’s order and sales management—along with laying the groundwork for future expansion.
Pain Points
- Inconsistent and error-prone data integration post-acquisition of MakeUp Eraser (MUE).
- Disjointed sales and order management processes between JAPONESQUE and MUE.
- Manual processing leading to high error rates and inefficiencies.
- Different Electronic Data Interchange (EDI) systems used by JAPONESQUE and MUE.
- Lack of automation and modernized systems for handling large sales volumes.
Requirements
- Seamless integration of MUE’s data with JAPONESQUE’s existing Salesforce and Certinia systems.
- Unified sales and order management processes across both brands
- Automation of data flow and reduction of manual processing.
- Harmonization of different EDI systems.
- Scalable and modernized framework to support future growth, including e-commerce and outsourcing.
The Solution
While both JAPONESQUE and MUE were used to dealing with large volume sales, the merger and acquisition of MUE raised several technical and operational concerns. Namely, although JAPONESQUE usesSalesforce and Certinia and MUE was also using them post acquisition —the transition of MUE’s data was not going smoothly.
It became obvious they would need to look for another partner to help handle finishing the data integration, as well as updating and consolidating their sales and order management processes.Having previously found success with Diabsolut’s team, they once again brought them on board to find a solution.
Products Implemented
Additional Integrations
The Results
From day one, JAPONESQUE saw immediate benefits from their new solution. Sales and order management processes were fully automated up to the point of pick, cutting errors, speeding up processing, and reducing costs. The system not only resolved critical post-acquisition challenges but also laid the groundwork for future B2C commerce expansion. With a strong framework in place, JAPONESQUE is now ready for the next phase: 3PL integration to further reduce shipping times and costs.
Key Results
- Unified and automated sales/order management processes
- Dramatic reduction in errors and processing times
- Improved efficiency and ability to handle higher sales volumes
- Standardized operations across JAPONESQUE and MUE
- Framework established for B2C commerce and e-commerce expansion
- Ready for 3PL integration to optimize shipping and logistics
- Integrated Salesforce and Certinia systems with automated data flow
- Faster, more scalable operations with lower manual costs