Salesforce

Canadian Education Institution

Modernizing Recruitment & Admissions with a Scalable Salesforce Ecosystem

Students lined up against a wall looking at laptops

Education | Canada | B2C | Large Institution

Key Improvements

Unified Salesforce processes supporting recruitment, marketing, and admissions.

Automated email journeys and webinar engagement for consistent prospect nurturing.

Stronger governance and a scalable foundation for long-term enrollment growth.

The Challenge

The institution’s marketing, recruitment, and admissions processes operated in silos, making it difficult to deliver consistent engagement or gain visibility into the prospect lifecycle. Without a dedicated Salesforce administrator, teams relied heavily on manual tasks and lacked a scalable system to support meeting enrollment goals.

Pain Points

The institution faced several operational challenges:

  • Fragmented processes and limited cross-team alignment
  • Manual engagement and inconsistent follow-up
  • Underutilized Salesforce functionality due to lack of administration
  • No structured way to prioritize high-value prospects

Requirements

To support sustainable enrollment growth, they required:

  • A scalable, future-ready Salesforce foundation
  • Automated marketing workflows and nurtures
  • Integrated webinar and event-engagement tracking
  • A structured triage model to identify priority prospects

The Solution

Diabsolut delivered a cohesive, optimized Salesforce ecosystem—implementing Marketing Cloud Account Engagement, streamlining recruitment workflows, and establishing structured triage. The project evolved from tactical support into a strategic partnership focused on continuous improvement and best practices.

Products Implemented and Integrated

Salesforce Sales Cloud logo featuring the blue Salesforce cloud icon next to the word “sales cloud” in gray text.
Marketing Cloud logo

The Results

With improved workflows, automation, and governance, the institution gained stronger visibility across the recruitment funnel and more effective prospect prioritization. This foundation enabled better decision-making and long-term scalability.

Key Improvements:

  • Automated nurture journeys and webinar engagement workflows
  • Improved prioritization of high-value prospects
  • Streamlined admissions and recruitment processes
  • Stronger governance and cross-team alignment
  • Multi-year partnership renewal driven by delivered value

Looking to enhance recruitment, marketing, or admissions performance?