Embracing Change: FinancialForce’s Certinia Rebrand
Author: Nana Gregg
Certain (Sir-TIN)
Certainty (Sir-tin-TEE)
Certinia (Sir-TIN-ee-ya)
Change is hard, but it is also inevitable.
We change. The people around us change. The world is ever-changing. Businesses change and so does technology. One thing we can be certain about is that we will continue to be surrounded by change.
I started working in the Salesforce space in 2007 and implementing FinancialForce , ahem, Certinia in 2011. A LOT has changed since then. We went from S-Controls to Flow, from Classic to Lightning, and from ClickLink to Messaging.
Throughout the years I’ve often been asked ‘How do you continue to innovate?’ — accepting that change is inevitable is a big part of continuing to innovate and grow.
Embracing Change
If you struggle with continuing to innovate or find yourself feeling stagnant, there’s a formula that might help you move forward and is pretty E.A.S.Y. to remember:
- Embrace change
- Always be learning
- Showcase your skills/work
- (Know that) You got this, with the power of the community behind you!
Notice that first one: embrace change. Although change is hard, we can’t do anything to stop it, and embracing it puts you a step ahead.
This includes new names, new directions, and new technology.
I’ve seen Certinia grow from 62 Employees in 2011 with a blue logo to a new red and black color-scheme and logo in 2018, to a whole new identity as Certinia and over 700 employees today.
What hasn’t changed is the fact that Certinia’s services as a business offerings are still part of the best-in-class platform that unifies ERP, PSA, CRM and all other essential business systems, to provide a holistic view of your business to enable certainty in this ever-changing world.
Certinia (Sir-TIN-ee-ya)
After so long, it doesn’t quite roll off the tongue yet, and I’m guaranteed to slip up and say FinancialForce for a while, but I’m excited for this new chapter of innovation and will continue to embrace change!
Resources
If your organization is looking to innovate and embrace change in the form of a digital solution, we can help.
- Learn more about Diabsolut and the solutions we offer
- Read additional thought leadership or take a look at our brochures to help plan your next steps
- Or contact us for advice
For more information about Certinia’s new direction:
About the Author:
Nana Gregg – Solution Architect at Diabsolut
Nana Gregg has been implementing technology solutions on the Salesforce and Certinia platform for over 15 years. Equipped with extensive exposure and working experience with multi-national clients, Nana is a big-picture thinker and in-depth problem solver. She has broad technical knowledge of the platform and professional services business operations and loves working with customers to help utilize the technology to transform the business.
Search
Trending Topics
- Cost Analysis, ROI, and Implementation Tips: Does Salesforce Automotive Cloud Make Sense for Your Business?
- E06: Automotive Industry Dealership Solution Trends – Java With Sugar Podcast
- E05: How Diabsolut Recognizes and Alleviates Your Pain with Current Industry Standards – Java With Sugar Podcast
- E04: What Is Automotive Cloud – Java With Sugar Podcast
- Achieving Full ROI and Benefits from Your Manufacturing Solution Investments
- Certinia PSA: Region, Practice, Group (RPG) Information and Reorganization Tips
- E02: The Value of Pre-Sales and When to Involve Them in a Deal – Java With Sugar Podcast
- E03: Where Is The Future of Pre-Sales Going? – Java With Sugar Podcast
- E01: What Is Pre-Sales? – Java With Sugar Podcast
- Java with Sugar Podcast – Get to know our speakers