Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement (formerly knows as Pardot) is the marketing automation platform that will automate your marketing and sales engagement to generate more leads, close more deals and accurately measure marketing success. Our MCAE consultants can partner with you to do this and more.
Marketing automation helps you solve the challenge of reaching prospects in many ways. Imagine a tool that waves leads in the door, engages your prospects, helps to qualify them and continues to nurture them throughout the customer journey. Enter Salesforce Marketing Cloud Account Engagement.
- Email marketing.
- Lead nurturing.
- Inbound marketing.
- Social media marketing.
- Forms and landing pages.
- Digital advertising.
Marketing Cloud Account Engagement consultants and digital strategy partners.
- Salesforce Marketing Cloud Account Engagement implementation.
- Generate more quality leads and identify hot prospects.
- Engage prospects on their terms, on their preferred channel.
- Build targeted and personalized Account Engagement campaigns.
- Nurture cooler leads until they’re sales-ready.
- Help your sales and marketing teams align.
- Identifying each step in the buyers’ journey from click to close.
- Capture true marketing ROI and make data-driven decisions.
Account Engagement Implementation
- Salesforce CRM and Marketing Cloud Account Engagement integration.
- New email and landing page templates.
- Account Engagement campaign set-up, hierarchy and reporting.
- Data collection forms and form handlers.
- Customized lead scoring and grading.
- Social media scheduling.
- Engagement Studio / drip campaign set-up.
- Segmentation and automation rules set-up.
- Handoff training.
Account Engagement Support
- Review of your current database.
- Database hygiene check-up and clean-up.
- Advanced Marketing Cloud Account Engagement training.
- Digital marketing best practices consultation.
- Build email marketing templates.
- Design data collection forms.
- Enable Connected Campaigns with Salesforce.
- Configure Salesforce CMS, Lightning Email Builder and Landing Page Builder.