{"id":16360,"date":"2023-02-28T06:07:09","date_gmt":"2023-02-28T11:07:09","guid":{"rendered":"https:\/\/diabsolut.com\/?p=16360"},"modified":"2026-03-10T16:19:28","modified_gmt":"2026-03-10T20:19:28","slug":"nettoyer-vos-donnees-crm","status":"publish","type":"post","link":"https:\/\/diabsolut.com\/fr\/nettoyer-vos-donnees-crm\/","title":{"rendered":"Comment nettoyer vos donn\u00e9es CRM pour am\u00e9liorer la fonctionnalit\u00e9 et le retour sur investissement\u00a0"},"content":{"rendered":"<h1><span data-contrast=\"none\">Comment nettoyer les donn\u00e9es de votre CRM pour am\u00e9liorer ses fonctionnalit\u00e9s et son retour sur investissement<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h1>\n<h6 aria-level=\"6\"><span data-contrast=\"none\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-16358\" src=\"https:\/\/diabsolut.com\/wp-content\/uploads\/2023\/02\/Data-Cleaning-scaled-1-300x207.jpeg\" alt=\"data cleaning, clean, nettoyer vos donn\u00e9es CRM, nettoyage des donn\u00e9es\" width=\"500\" height=\"345\" srcset=\"https:\/\/diabsolut.com\/wp-content\/uploads\/2023\/02\/Data-Cleaning-scaled-1-300x207.jpeg 300w, https:\/\/diabsolut.com\/wp-content\/uploads\/2023\/02\/Data-Cleaning-scaled-1-1024x707.jpeg 1024w, https:\/\/diabsolut.com\/wp-content\/uploads\/2023\/02\/Data-Cleaning-scaled-1-768x530.jpeg 768w, https:\/\/diabsolut.com\/wp-content\/uploads\/2023\/02\/Data-Cleaning-scaled-1-550x380.jpeg 550w, https:\/\/diabsolut.com\/wp-content\/uploads\/2023\/02\/Data-Cleaning-scaled-1-175x121.jpeg 175w, https:\/\/diabsolut.com\/wp-content\/uploads\/2023\/02\/Data-Cleaning-scaled-1-140x97.jpeg 140w, https:\/\/diabsolut.com\/wp-content\/uploads\/2023\/02\/Data-Cleaning-scaled-1-600x414.jpeg 600w, https:\/\/diabsolut.com\/wp-content\/uploads\/2023\/02\/Data-Cleaning-scaled-1-500x345.jpeg 500w, https:\/\/diabsolut.com\/wp-content\/uploads\/2023\/02\/Data-Cleaning-scaled-1-225x155.jpeg 225w, https:\/\/diabsolut.com\/wp-content\/uploads\/2023\/02\/Data-Cleaning-scaled-1-450x311.jpeg 450w, https:\/\/diabsolut.com\/wp-content\/uploads\/2023\/02\/Data-Cleaning-scaled-1-200x138.jpeg 200w, https:\/\/diabsolut.com\/wp-content\/uploads\/2023\/02\/Data-Cleaning-scaled-1-170x117.jpeg 170w, https:\/\/diabsolut.com\/wp-content\/uploads\/2023\/02\/Data-Cleaning-scaled-1-1000x691.jpeg 1000w, https:\/\/diabsolut.com\/wp-content\/uploads\/2023\/02\/Data-Cleaning-scaled-1-253x175.jpeg 253w, https:\/\/diabsolut.com\/wp-content\/uploads\/2023\/02\/Data-Cleaning-scaled-1-60x41.jpeg 60w, https:\/\/diabsolut.com\/wp-content\/uploads\/2023\/02\/Data-Cleaning-scaled-1-90x62.jpeg 90w, https:\/\/diabsolut.com\/wp-content\/uploads\/2023\/02\/Data-Cleaning-scaled-1-150x104.jpeg 150w, https:\/\/diabsolut.com\/wp-content\/uploads\/2023\/02\/Data-Cleaning-scaled-1-130x90.jpeg 130w, https:\/\/diabsolut.com\/wp-content\/uploads\/2023\/02\/Data-Cleaning-scaled-1-75x52.jpeg 75w, https:\/\/diabsolut.com\/wp-content\/uploads\/2023\/02\/Data-Cleaning-scaled-1-1400x967.jpeg 1400w, https:\/\/diabsolut.com\/wp-content\/uploads\/2023\/02\/Data-Cleaning-scaled-1-1200x829.jpeg 1200w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>Auteure: Amruta Kulkarni\u00a0<\/span><\/h6>\n<p><span data-contrast=\"auto\">En plus de provoquer de la frustration, les donn\u00e9es inexactes peuvent se traduire par des rapports incorrects ou incomplets, des lacunes potentielles en mati\u00e8re d&rsquo;informations et des processus inefficaces, ce qui peut avoir un impact n\u00e9gatif sur l&rsquo;exp\u00e9rience de vos clients, vos op\u00e9rations et votre entreprise. Des donn\u00e9es incorrectes peuvent \u00e9galement entra\u00eener une d\u00e9saffection des clients et une attrition des employ\u00e9s.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ce blog passera en revue les \u00e9tapes n\u00e9cessaires pour nettoyer les donn\u00e9es de votre syst\u00e8me de gestion de la relation client (CRM) afin d&rsquo;\u00e9viter ces probl\u00e8mes, ainsi que des conseils pour vous guider tout au long de ce processus de nettoyage.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"4\"><b>Nettoyage des donn\u00e9es CRM : par o\u00f9 commencer<\/b><\/h4>\n<p><span data-contrast=\"auto\">Diabsolut effectue de nombreux transferts et nettoyages de donn\u00e9es pour les organisations qui effectuent <\/span><a href=\"https:\/\/www.salesforce.com\/fr-ca\/crm\/what-is-crm\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">la transition vers un nouveau syst\u00e8me CRM (en particulier vers Salesforce CRM),<\/span><\/a><span data-contrast=\"auto\"> afin de s&rsquo;assurer que les meilleures pratiques en mati\u00e8re de donn\u00e9es sont en place, avant que ces organisations transitionnent vers une solution qui relie les donn\u00e9es CRM des diff\u00e9rents d\u00e9partements de leur entreprise. Cette \u00e9tape est souvent effectu\u00e9e en simultan\u00e9 lors du projet de mise en \u0153uvre de la nouvelle solution.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Quel que soit votre syst\u00e8me CRM, si vos donn\u00e9es sont plus fiables, elles vous seront automatiquement plus utiles; et prendre le temps d&rsquo;examiner vos politiques et les pratiques de gestion des donn\u00e9es de votre organisation est un excellent point de d\u00e9part pour y arriver.<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"31\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:1080,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Sans normes et sans coh\u00e9rence, vous n&rsquo;avez aucun moyen d&rsquo;\u00e9tablir quelles donn\u00e9es sont pertinentes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"31\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:1800,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Votre organisation a-t-elle une strat\u00e9gie et des processus de gestion des donn\u00e9es actuellement en place ?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"31\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:1800,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">\u00c0 quand remonte la derni\u00e8re fois que cette strat\u00e9gie et ces processus ont \u00e9t\u00e9 revus?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"31\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:1800,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-contrast=\"auto\">Comment se comparent-elles aux meilleures pratiques de nettoyage des donn\u00e9es ?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"35\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Passez en revue les capacit\u00e9s de gestion des donn\u00e9es de votre syst\u00e8me CRM parall\u00e8lement \u00e0 vos objectifs commerciaux; votre CRM doit servir de plateforme centrale pour les donn\u00e9es de votre organisation, ou de \u00ab\u00a0source unique de v\u00e9rit\u00e9\u00a0\u00bb, pour aider \u00e0 maintenir l&rsquo;hygi\u00e8ne des donn\u00e9es.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"35\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Vos syst\u00e8mes de gestion de donn\u00e9es sont-ils compatibles ou avez-vous besoin d&rsquo;un syst\u00e8me CRM plus robuste pour vous aider \u00e0 atteindre les objectifs de votre organisation?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"35\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-contrast=\"auto\">M\u00eame si vous ne pr\u00e9voyez pas mettre \u00e0 jour votre syst\u00e8me CRM, il est utile de cr\u00e9er des plans \u00e0 court et \u00e0 long terme pour am\u00e9liorer les pratiques de gestion des donn\u00e9es.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"35\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:2880,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"4\"><span data-contrast=\"auto\">Incluez vos \u00e9quipes lors de la cr\u00e9ation de ces plans et discutez de la mani\u00e8re de relever des d\u00e9fis tels que la saisie rapide, compl\u00e8te et correcte des donn\u00e9es.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"35\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Obtenez de l&rsquo;aide ou des conseils ext\u00e9rieurs si n\u00e9cessaire, car des donn\u00e9es fiables sont essentielles \u00e0 la plupart des processus commerciaux et op\u00e9rationnels et auront un impact sur la fonctionnalit\u00e9 globale de la solution et son retour sur investissement.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h4 aria-level=\"5\"><strong>Conseils pour nettoyer vos donn\u00e9es CRM\u00a0<\/strong><\/h4>\n<p><span data-contrast=\"auto\">Avec des normes d\u00e9finies, une strat\u00e9gie claire et l&rsquo;inclusion des meilleures pratiques, vous pouvez aller de l&rsquo;avant avec le nettoyage de vos donn\u00e9es CRM :<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"34\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Si votre syst\u00e8me dispose de capacit\u00e9s d&rsquo;autorisation utilisateur, reconfigurez-les pour vous assurer que seuls les bons utilisateurs peuvent apporter des modifications.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"34\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Mettez en place des processus de validation pour s&rsquo;assurer que les bonnes donn\u00e9es sont entr\u00e9es et aider \u00e0 maintenir la coh\u00e9rence des donn\u00e9es.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"34\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Effectuez une v\u00e9rification de l&rsquo;\u00e9tat de la solution pour \u00e9liminer les probl\u00e8mes de donn\u00e9es propres li\u00e9s \u00e0 une int\u00e9gration, des automatisations ou des flux de travail d\u00e9fectueux.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"34\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Supprimez les donn\u00e9es obsol\u00e8tes ou qui ne sont plus n\u00e9cessaires.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"34\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Ceci inclut les comptes anciens ou inactifs avec des donn\u00e9es qui ne peuvent pas \u00eatre confirm\u00e9es; faites un suivi avec les contacts du compte pour v\u00e9rifier et mettre \u00e0 jour les informations au besoin.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"34\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-contrast=\"auto\">Les e-mails rejet\u00e9s peuvent \u00eatre suivis et organis\u00e9s si votre organisation utilise <\/span><a href=\"https:\/\/diabsolut.com\/salesforce-pardot-marketing-cloud-account-engagement\/?lang=fr\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Marketing Cloud Account Engagement.<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"34\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">L&rsquo;ajout de l&rsquo;automatisation de la politique de conservation des donn\u00e9es supprimera les donn\u00e9es inutiles lorsqu&rsquo;elles auront expir\u00e9 et ne seront plus n\u00e9cessaires.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"34\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Supprimez ou fusionnez les donn\u00e9es en double et corrigez les erreurs.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"34\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-contrast=\"auto\">Si vous utilisez actuellement Salesforce CRM, cette solution dispose d&rsquo;<\/span><a href=\"https:\/\/trailblazer.me\/setup\/secur\/RemoteAccessAuthorizationPage.apexp?source=CAAAAYacm6a4MDAwMDAwMDAwMDAwMDAwAAAA8iewJPtd9lsvMDfLJP67BT325XA8a4_UOhGG3CIvFBl2bo7Zig18BNbMG8G9HO8Slos3CG5-1oknjx_a0suxVZI-epWwTHtdf5B2m5cu_413vYGHjjDx-v7HWuMzDcNBZLqZGayQIOHO0_OwKXN7pTgChPGfV6jLh7WHr2E1fNtYi9PC-Zo8Y2_p5OzoKQkgXr4pTGISugDddobPBtU4QJaofcRyOxe2IqNaxpGhla4mM7qgYGHE0L-_WvYy-uxXrd9BfqTdIkMlE7rROUJ5sKLoko8PulpCuPyKLIUVdEoVYJyPE_oK4k1Ekurpsthf58kVV-ASNW-Pygp52HIDbVxd6-LVkB7Q7t4-oF8aYVjabU91ssAhvMOepHN-cQbak8KYzmIvVxCyY6vhSZwwMcqyFih3Pzhjoy79GzX0ok2yE-FUnMgwi0TEBTTbp_YIGtC9dB1dC_DPVUQl2ts4eP4Rr4rB5BMGVdSn1YXERxKjIuTvrHaSIenbvj1gGyizAWNkKfXCQOArDxaGKHor8OmzqEIsmgDXbHJ8Il29Kg7iyiZLOW4UOkfXUKJ7wFPNWqYSVvJVawNN0PLOnE_w6Pjgpk3RovLG8z7exTwtJy09t54aWCcDfXEjVctLuvKy_vF_OTMlly-1pGIvfCf6b4S70NUV16ltdT40L5dPZo0Hu7BwSZpRitO9NKbbpmXDax7kzQZcG0iqXTLJzm99YiSWS21MgfBG8vO7gDicDPJW8nve3_qshRHw791MHV5YbQ%3D%3D&amp;display=page\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">un module de formation gratuit<\/span><\/a><span data-contrast=\"auto\"> qui donne des informations sur la fonctionnalit\u00e9 de gestion des doublons de Salesforce et sur l&rsquo;am\u00e9lioration de la qualit\u00e9 des donn\u00e9es.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"34\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Remplissez les informations manquantes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"34\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Si votre CRM a la capacit\u00e9 de rendre les champs n\u00e9cessaires obligatoires, cela vous aidera \u00e0 vous assurer que les donn\u00e9es sont compl\u00e8tes \u00e0 l&rsquo;avenir.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4 aria-level=\"5\"><strong>Prochaines \u00e9tapes de nettoyage des donn\u00e9es\u00a0<\/strong><\/h4>\n<p><span data-contrast=\"auto\">Encore une fois, assurez-vous que votre \u00e9quipe est impliqu\u00e9e et comprend l&rsquo;importance de garder vos donn\u00e9es CRM propres \u00e0 l&rsquo;avenir.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Comblez les lacunes dans la formation des utilisateurs CRM<\/span><\/li>\n<li><span data-contrast=\"auto\">Planifiez une maintenance r\u00e9guli\u00e8re des donn\u00e9es<\/span><\/li>\n<li><span data-contrast=\"auto\">Communiquez efficacement les normes, politiques et processus mis \u00e0 jour pour traiter les probl\u00e8mes rapidement et efficacement \u00e0 vos \u00e9quipes; la cr\u00e9ation d&rsquo;un guide de donn\u00e9es propres ou d&rsquo;une documentation \u00e0 r\u00e9f\u00e9rencer est \u00e9galement utile.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Si votre organisation a besoin de conseils en mati\u00e8re de CRM ou de gestion des donn\u00e9es, recherche un CRM avec de meilleures fonctionnalit\u00e9s ou rencontre des difficult\u00e9s avec votre CRM Salesforce ou les performances globales de votre solution, <\/span><a href=\"https:\/\/diabsolut.com\/?page_id=30454&amp;lang=fr\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">contactez-nous.<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"32\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/diabsolut.com\/decisions-basees-sur-les-donnees\/?lang=fr\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">En savoir plus sur la fa\u00e7on dont les donn\u00e9es client peuvent aider \u00e0 am\u00e9liorer la prise de d\u00e9cision<\/span><\/a><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"32\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><a href=\"https:\/\/diabsolut.com\/fr\/top-tips-for-a-successful-software-or-technology-implementation\/?lang=fr\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Obtenez des conseils pour assurer le succ\u00e8s de la mise en \u0153uvre de votre solution<\/span><\/a><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"32\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Si votre organisation ne sait pas si Salesforce Sales Cloud ou <\/span><a href=\"https:\/\/www2.diabsolut.com\/l\/71372\/2022-05-26\/jhk53y\/71372\/1669370055BclcmBbZ\/Diabsolut_Brochure_ServiceCloud_FR_Nov2022.pdf\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Service Cloud<\/span><\/a><span data-contrast=\"auto\"> est le bon CRM pour votre entreprise, <\/span><a href=\"https:\/\/diabsolut.com\/?page_id=30454&amp;lang=fr\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">nous pouvons vous aider.<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Comment nettoyer les donn\u00e9es de votre CRM pour am\u00e9liorer ses fonctionnalit\u00e9s et son retour sur investissement\u00a0 Auteure: Amruta Kulkarni\u00a0 En plus de provoquer de la frustration, les donn\u00e9es inexactes peuvent se traduire par des rapports incorrects ou incomplets, des lacunes potentielles en mati\u00e8re d&rsquo;informations et des processus inefficaces, ce qui peut avoir un impact n\u00e9gatif&#8230;<\/p>\n","protected":false},"author":41,"featured_media":16413,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3161,2746,2773],"tags":[2542,2545,2544,2543],"class_list":["post-16360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-donnees","category-blog-general-fr","category-blog-salesforce-fr","tag-clean","tag-data-cleaning-fr","tag-nettoyage-des-donnees","tag-nettoyer-vos-donnees-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nettoyer vos donn\u00e9es CRM pour am\u00e9liorer la fonctionnalit\u00e9<\/title>\n<meta name=\"description\" content=\"Comment nettoyer vos donn\u00e9es CRM pour am\u00e9liorer les performances et le ROI gr\u00e2ce \u00e0 une meilleure gestion des donn\u00e9es Salesforce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diabsolut.com\/fr\/nettoyer-vos-donnees-crm\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment nettoyer vos donn\u00e9es CRM pour am\u00e9liorer la fonctionnalit\u00e9 et le retour sur investissement\u00a0\" \/>\n<meta property=\"og:description\" content=\"Comment nettoyer vos donn\u00e9es CRM pour am\u00e9liorer les performances et le ROI gr\u00e2ce \u00e0 une meilleure gestion des donn\u00e9es Salesforce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/diabsolut.com\/fr\/nettoyer-vos-donnees-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Diabsolut\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DiabsolutCom\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-28T11:07:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T20:19:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/diabsolut.com\/wp-content\/uploads\/2023\/02\/Blog-Jan-2023.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amruta Kulkarni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Diabsolut\" \/>\n<meta name=\"twitter:site\" content=\"@Diabsolut\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amruta Kulkarni\" \/>\n\t<meta name=\"twitter:label2\" 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