{"id":14013,"date":"2022-10-31T12:54:37","date_gmt":"2022-10-31T16:54:37","guid":{"rendered":"https:\/\/diabsolut.com\/?p=14013"},"modified":"2026-03-10T16:27:16","modified_gmt":"2026-03-10T20:27:16","slug":"salesforce-et-de-lactivation-client","status":"publish","type":"post","link":"https:\/\/diabsolut.com\/fr\/salesforce-et-de-lactivation-client\/","title":{"rendered":"Une double analyse de Salesforce et de l\u2019activation client"},"content":{"rendered":"<h1 aria-level=\"1\"><span data-contrast=\"none\">Une double analyse de Salesforce et de l\u2019activation client<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h1>\n<p><span data-contrast=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14011\" src=\"https:\/\/diabsolut.com\/wp-content\/uploads\/2022\/10\/Customer-enablement-blog-300x200.jpg\" alt=\"cutomer enablement, salesforce, d\u00e9veloppement de produits, saas, servir vos clients\" width=\"490\" height=\"326\" srcset=\"https:\/\/diabsolut.com\/wp-content\/uploads\/2022\/10\/Customer-enablement-blog-300x200.jpg 300w, https:\/\/diabsolut.com\/wp-content\/uploads\/2022\/10\/Customer-enablement-blog-550x367.jpg 550w, https:\/\/diabsolut.com\/wp-content\/uploads\/2022\/10\/Customer-enablement-blog-175x117.jpg 175w, https:\/\/diabsolut.com\/wp-content\/uploads\/2022\/10\/Customer-enablement-blog-140x93.jpg 140w, https:\/\/diabsolut.com\/wp-content\/uploads\/2022\/10\/Customer-enablement-blog-500x333.jpg 500w, https:\/\/diabsolut.com\/wp-content\/uploads\/2022\/10\/Customer-enablement-blog-225x150.jpg 225w, https:\/\/diabsolut.com\/wp-content\/uploads\/2022\/10\/Customer-enablement-blog-450x300.jpg 450w, https:\/\/diabsolut.com\/wp-content\/uploads\/2022\/10\/Customer-enablement-blog-200x133.jpg 200w, https:\/\/diabsolut.com\/wp-content\/uploads\/2022\/10\/Customer-enablement-blog-170x113.jpg 170w, https:\/\/diabsolut.com\/wp-content\/uploads\/2022\/10\/Customer-enablement-blog-263x175.jpg 263w, https:\/\/diabsolut.com\/wp-content\/uploads\/2022\/10\/Customer-enablement-blog-60x40.jpg 60w, https:\/\/diabsolut.com\/wp-content\/uploads\/2022\/10\/Customer-enablement-blog-90x60.jpg 90w, https:\/\/diabsolut.com\/wp-content\/uploads\/2022\/10\/Customer-enablement-blog-150x100.jpg 150w, https:\/\/diabsolut.com\/wp-content\/uploads\/2022\/10\/Customer-enablement-blog-130x87.jpg 130w, https:\/\/diabsolut.com\/wp-content\/uploads\/2022\/10\/Customer-enablement-blog-75x50.jpg 75w, https:\/\/diabsolut.com\/wp-content\/uploads\/2022\/10\/Customer-enablement-blog.jpg 600w\" sizes=\"auto, (max-width: 490px) 100vw, 490px\" \/>Tel qu\u2019<\/span><span data-contrast=\"auto\">\u00e9voqu\u00e9 dans notre blog <\/span><a href=\"https:\/\/diabsolut.com\/decisions-basees-sur-les-donnees\/?lang=fr\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">sur les besoins ax\u00e9s sur les donn\u00e9es et l&rsquo;orientation client<\/span><\/a><span data-contrast=\"auto\">, si l&rsquo;un des objectifs de votre organisation est de s&rsquo;assurer que vous pouvez mieux servir vos clients, vous devez disposer de la bonne strat\u00e9gie et des bons outils d&rsquo;activation client.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Si vous \u00eates curieux de savoir comment Salesforce se classe dans le monde des solutions d&rsquo;activation client, nous analyserons ce sujet sous deux angles tout aussi importants\u202f:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">La strat\u00e9gie d&rsquo;activation client de Salesforce lorsqu&rsquo;il s&rsquo;agit de servir ses clients<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Avec des conseils pour toute entreprise \u00e0 la recherche d&rsquo;une solution de logiciel fourni sous forme de service (SaaS)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Les outils d&rsquo;activation client fournis via la technologie Salesforce pour aider \u00e0 l&rsquo;engagement et au support client d&rsquo;une organisation<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h4 aria-level=\"4\"><b>Comment Salesforce aide ses clients<\/b><\/h4>\n<p><span data-contrast=\"auto\">Lorsque vous comparez des produits SaaS ou par abonnement, ainsi que les entreprises qui les fournissent, il est important d&rsquo;examiner la capacit\u00e9 de l&rsquo;entreprise \u00e0 fournir un retour sur investissement \u00e0 long terme. Si vous choisissez d&rsquo;investir dans leur solution :<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">La valeur ajout\u00e9e continuera-t-elle au fil du temps et quelle est leur strat\u00e9gie de d\u00e9veloppement de produits ?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">D\u2019o\u00f9 provient la valeur ajout\u00e9e de la solution?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Le d\u00e9veloppement de produits correspond-il aux objectifs et aux besoins de votre organisation\u202f?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Dans quelle mesure l&rsquo;organisation fournissant la solution est-elle stable ?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Quelle est leur situation du point de vue de l&rsquo;innovation, des revenus et des partenaires\u202f?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Lorsque l&rsquo;on regarde Salesforce sous cet angle, l&rsquo;habilitation des clients est un facteur cl\u00e9 dans la capacit\u00e9 de l&rsquo;organisation \u00e0 fournir un retour sur investissement continu aux utilisateurs de la technologie Salesforce.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">La valeur de leurs produits dans le temps et leur strat\u00e9gie de d\u00e9veloppement :<\/span>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">3 versions majeures pour chaque syst\u00e8me par an<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Beaucoup de temps et d&rsquo;efforts consacr\u00e9s \u00e0 l&rsquo;engagement des parties prenantes, pour aider au d\u00e9veloppement de produits sp\u00e9cifiques \u00e0 l&rsquo;industrie, aux versions, aux mises \u00e0 jour et aux extras<\/span>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Les commentaires des utilisateurs et les cas d&rsquo;utilisation r\u00e9els ont un impact direct sur les produits<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"11\" data-aria-level=\"2\"><a href=\"https:\/\/trailhead.salesforce.com\/fr\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Formation gratuite des utilisateurs et communaut\u00e9 d&rsquo;assistance r\u00e9active via Trailhead<\/span><\/a><span data-contrast=\"auto\">, pour encourager l&rsquo;appropriation de la solution et combler les lacunes en mati\u00e8re de transfert de connaissances apr\u00e8s la mise en \u0153uvre<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">La strat\u00e9gie de Salesforce en mati\u00e8re d&rsquo;activation des clients est conforme aux outils d&rsquo;activation des clients qu&rsquo;ils proposent aux organisations via leurs produits. Am\u00e9liorez les processus, collectez et analysez les donn\u00e9es fournies par vos clients, prenez des d\u00e9cisions commerciales et d&rsquo;autres am\u00e9liorations bas\u00e9es sur ces donn\u00e9es, offrez une meilleure exp\u00e9rience client et attirez de nouveaux clients.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ceci est \u00e9galement directement li\u00e9 \u00e0 la stabilit\u00e9 organisationnelle de Salesforce\u202f:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"none\">Cette strat\u00e9gie leur assure une stabilit\u00e9 financi\u00e8re constante<\/span><span data-contrast=\"auto\">, qui impacte la long\u00e9vit\u00e9 de la solution (source disponible en anglais seulement)<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">L&rsquo;accent qu&rsquo;ils mettent sur la cr\u00e9ation d&rsquo;innovations utiles (mentionn\u00e9 ci-dessus) et leur approche collaborative avec la technologie des partenaires et des tiers parlent non seulement bien en termes de stabilit\u00e9, mais offrent \u00e9galement une grande vari\u00e9t\u00e9 de possibilit\u00e9s pour les utilisateurs qui cherchent \u00e0 am\u00e9liorer le retour sur investissement de leur solution globale.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h4 aria-level=\"5\"><strong>Outils d&rsquo;activation client de Salesforce\u00a0<\/strong><\/h4>\n<p><span data-contrast=\"auto\">Bien que les syst\u00e8mes Salesforce concernent uniquement les outils d&rsquo;activation des clients et garantissent que les clients sont pris en charge tout au long des processes d\u2019entreprise, le fonctionnement de ces outils peut varier en fonction du produit, de l&rsquo;industrie, des configurations effectu\u00e9es, des composants de la solution globale, etc. (par exemple, Education Cloud vs. Salesforce Field Service).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Cependant, certains des outils d&rsquo;activation client de base propos\u00e9s par la plateforme Salesforce incluent\u202f:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Donn\u00e9es centralis\u00e9es et informations client pour une gestion simplifi\u00e9e des comptes et\/ou des dossiers<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Salesforce a r\u00e9cemment annonc\u00e9 la <\/span><span data-contrast=\"none\">disponibilit\u00e9 g\u00e9n\u00e9rale de Salesforce Genie<\/span><span data-contrast=\"auto\"> chez Dreamforce<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Cette mise \u00e0 jour a men\u00e9 \u00e0 la nouvelle g\u00e9n\u00e9ration de leur plateforme de donn\u00e9es clients, qui am\u00e9liorera encore l&rsquo;int\u00e9gration des applications et de la technologie avec la plateforme Salesforce<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Une int\u00e9gration am\u00e9lior\u00e9e signifie des mises \u00e0 jour plus rapides des informations client dans l&rsquo;ensemble de la solution<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">La possibilit\u00e9 de r\u00e9aliser facilement des processus complexes via l&rsquo;automatisation, les mod\u00e8les, les d\u00e9clencheurs de donn\u00e9es et l&rsquo;int\u00e9gration ; ainsi que traiter ou escalader plus rapidement les probl\u00e8mes, les cas et les t\u00e2ches<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Les options d&rsquo;auto-assistance client et de portail client \u00e9tendent ces capacit\u00e9s<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Interface utilisateur con\u00e7ue pour la convivialit\u00e9, la facilit\u00e9 d&rsquo;utilisation et le respect des meilleures pratiques<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Capacit\u00e9s de reporting au sein du syst\u00e8me, qui permettent un meilleur d\u00e9veloppement de la strat\u00e9gie<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Chaque donn\u00e9e est analys\u00e9e et la signification de ces donn\u00e9es est pr\u00e9sent\u00e9e d&rsquo;une mani\u00e8re qui permet \u00e0 une organisation d&rsquo;ajuster les op\u00e9rations, les services, le support, l&rsquo;engagement, etc., pour parvenir \u00e0 une am\u00e9lioration continue<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4 aria-level=\"5\"><strong>Ressources d&rsquo;activation client suppl\u00e9mentaires\u00a0<\/strong><\/h4>\n<p><span data-contrast=\"auto\">Si votre organisation souhaite une solution plus centr\u00e9e sur le client qui fournit les bons outils d&rsquo;activation client pour votre entreprise, nous sommes toujours heureux de fournir des informations ou une assistance. <\/span><a href=\"https:\/\/diabsolut.com\/?page_id=30454&amp;lang=fr\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Contactez-nous<\/span><\/a><span data-contrast=\"auto\"> pour obtenir de l&rsquo;aide ou jetez un coup d&rsquo;\u0153il \u00e0 ces articles \u00e9crits par nos experts internes pour plus d&rsquo;informations\u202f:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><a href=\"https:\/\/diabsolut.com\/app-technologie-retour-investissement-salesforce\/?lang=fr\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Utilisation des applications et de la technologie pour augmenter le retour sur investissement de votre solution Salesforce<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><a href=\"https:\/\/diabsolut.com\/decisions-basees-sur-les-donnees\/?lang=fr\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">D\u00e9cisions bas\u00e9es sur les donn\u00e9es\u202f: ce qu&rsquo;il faut savoir pour aligner les besoins de vos clients et de votre entreprise<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une double analyse de Salesforce et de l\u2019activation client\u00a0 Tel qu\u2019\u00e9voqu\u00e9 dans notre blog sur les besoins ax\u00e9s sur les donn\u00e9es et l&rsquo;orientation client, si l&rsquo;un des objectifs de votre organisation est de s&rsquo;assurer que vous pouvez mieux servir vos clients, vous devez disposer de la bonne strat\u00e9gie et des bons outils d&rsquo;activation client.\u00a0 Si&#8230;<\/p>\n","protected":false},"author":31,"featured_media":14011,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2746,2773],"tags":[2114,2458,2454,2457,2455,2456],"class_list":["post-14013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-general-fr","category-blog-salesforce-fr","tag-salesforce-fr","tag-customer-centricity-fr","tag-customer-enablements-fr","tag-product-development-fr","tag-saas-fr","tag-service-your-customers-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Une double analyse de Salesforce et de l\u2019activation client<\/title>\n<meta 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