Pardot Classic Is Retiring, Here Are 5 Things You’ll Love About its Replacement
Author: Mégane Lachapelle
While the Pardot Lightning App has been around since 2018, if you have yet to swap over from the Pardot Classic, now is the time. In their Winter ‘22 release notes, Salesforce announced that the Pardot Classic App is no longer available for new accounts as of October 11, 2021; and is scheduled for retirement in all Salesforce orgs by October 17, 2022.
While the standalone Pardot app at pi.pardot.com won’t change and will still be available, the pros for switching now keep adding up. Much like Salesforce’s change from Salesforce Classic to Salesforce Lightning, Pardot Classic will no longer be supported, and all the attention and advanced features will be headed to the Pardot Lightning App from now on.
What else does this mean? As this change will affect all Pardot uses, migrating to the Lighting app now is going to keep you more secure, more competitive, and save you headaches in the long run.
5 Things You’ll Love About the Pardot Lightning
1. Better Connection and Collaboration for Your Marketing Team
No logging out of Salesforce to launch the Pardot Lightning App, and more access to the wider platform—and sales data—for marketing. A single, multi-functional platform with more data is the way Salesforce and organizations are headed, getting onboard now puts your marketing team on that path too.
2. Stress Less Over Email Campaigns
Custom Components allow for drag and drop content building, and there’s even more drag and drop functionality with templates in the Engagement Studio. Moreover, there are new mailability permissions for the Pardot administrator to update fields, reset bounces, and keep better control of your database.
3. Snippets Makes Re-Using Assets and Content Easy
If your team ever needs to reuse or reference content, graphics, or logos for things like emails, landing pages, or forms, this tool allows you create content blocks of images or text to use again and again. You can even share them between different Business Units, which is a big-time saver, especially for things like branding.
4. Dashboards for Adjusting Your Engagement
Do you want engagement history and enhanced Pardot campaign reporting? Engagement History Dashboards is here to make your life easier. Get reports and dashboards that cover your campaigns, accounts, opportunities, leads, and contacts; and show how prospects are and have interacted with your efforts. There are even options to notify your team of prospect interaction in Slack, and share plans on how to proceed.
5. Separate and Manage Your Marketing Units Under One Org
If you have separate lines of business or marketing teams that need to work independently of each other, you can organize and manage them each with their own assets, domain configurations, and prospects, under a single Salesforce org. Combined with the dashboards we listed above, this allows for unparalleled tracking of engagement efforts across both teams and your organization as a whole.
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