Great Projects Have Great Sponsors

It’s quite appropriate that I sit in Chicago Airport taking notes for what will become a blog about sponsorship and specifically what makes a great project. Increasingly over time airports have become associated in my mind with travelling to visit clients and are a gateway to the many interesting projects I’ve worked on over the…

Culture, Strategy & Lunch

You may have already heard of the famous quote “culture eats strategy for lunch”.  In my experience, that’s absolutely true in the context of a strategy thatdoesn’t take into account the corporate culture. Any strategy has a large chance of failure, noncompliance or even sabotage, if it isn’t clearly aligned with the culture of the organization.…