Start with the 3 “S’s”: Keep it short, simple and specific.
Planned messages will have a greater impact on your audience and keeping the videos shorter, no longer then 5 to 10 minutes on average holds their attention. Keeping your videos distraction free helps your audience focus in on the content. Finally, clear audio will add to your perceived professionalism. Many viewers prefer the use of meaningful visuals to reinforce the topics being discussed and a background music track as it helps them stay focused and engaged. So if you need to design larger courses organizing the lessons into smaller more meaningful segments will help the student or viewer locate the topics that are most relevant to them, saving time from viewing content they don’t need.
The following are examples of company eLearning websites that are doing an excellent job of using videos for the purpose of training and education.
Lynda.com is a website that helps anyone learn software, creative and business skills to achieve personal and professional goals. Members receive unlimited access to a vast library of high quality, current and engaging video tutorials taught by great teachers who are also working professionals.
The Khan Academy is a not-for-profit organization with the goal of changing education for the better by providing a free world-class education to anyone anywhere. All of the site’s resources are available to anyone. It doesn’t matter if you are a student, teacher, home-schooler, principal or an adult returning to the classroom.
CreativeLIVE provides the best free & live creative education on the web. They offer free online workshops in photography, video, web and graphic design, app development and a wide array of other creative topics. All of their live creative workshops are available to watch for free in realtime. Once a live workshop is over, they edit the best of this content into easily downloadable files available for purchase through their online store.
Howcast empowers people with engaging, useful how-to information wherever, whenever they need to know how. Known for high-quality content, Howcast streams tens of millions of videos every month across its multi-platform distribution network. Approaching two million downloads across iPhone, iPad, Android and BlackBerry phones; Howcast is the #1 mobile app for instructional content – wherever you are.
TED is a nonprofit organization devoted to Ideas Worth Spreading. It started out in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, and Design. Since then its scope has become ever broader. They believe passionately in the power of ideas to change attitudes, lives and ultimately, the world. So they are building a clearinghouse that offers free knowledge and inspiration from the world’s most inspired thinkers, and also a community of curious souls to engage with ideas and each other.
The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce): an enlightenment organization committed to finding innovative practical solutions to today’s social challenges. Through its ideas, research and a 27,000-strong fellowship, it seeks to understand and enhance human capability so we can close the gap between today’s reality and people’s hopes for a better world.
CNET is a website that shows you the exciting possibilities of how technology can enhance and enrich your life. They provide you with information, tools, and advice that help you decide what to buy and how to get the most out of your tech. Every day millions of viewers come to CNET to consume podcasts, reviews, news, how-to’s and Tech TV broadcasts.
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Happy video-making & e-Learning!